Getting Started for Decision Makers
Welcome! This guide will help you evaluate YMCA Website Services and determine if it’s the right platform for your YMCA.
What You’ll Learn
By the end of this guide, you’ll be able to:
- ✅ Understand what YMCA Website Services offers and how it works
- ✅ Choose between Small Y Template and Full Distribution
- ✅ Evaluate total cost of ownership and ROI
- ✅ Assess community support and success stories
- ✅ Identify next steps for implementation
Estimated time: 30-45 minutes
Step 1: Understand YMCA Website Services
What Is It?
YMCA Website Services (formerly Open Y) is a free, open-source platform built on Drupal specifically for YMCAs. It provides:
- Pre-built features for membership, programs, schedules, and events
- Integration with Daxko, ActiveNet, and Personify
- Modern design with responsive themes
- Active community of YMCA digital leaders
- No licensing fees - completely open source
Who Uses It?
150+ YMCAs across the United States and globally rely on YMCA Website Services, including:
- Small community YMCAs (1-2 branches)
- Metropolitan associations (10+ branches)
- State alliances and national organizations
- International YMCAs
Key Capabilities
Program Management
Activity Finder connects to your registration system (Daxko, ActiveNet, Personify) to display programs and classes.
Class Schedules
Display group exercise, swim lessons, and facility schedules in real-time.
Branch Management
Manage multiple locations with consistent branding and unique content per branch.
Membership Tools
Membership calculator, joining wizards, and financial assistance information.
Platform Foundation
- Built on Drupal - Leading enterprise open-source CMS
- 10+ years of development and refinement
- 150+ contributors from the YMCA movement
- Monthly releases with security updates and new features
- Drupal 11 ready (future-proof technology)
Step 2: Choose Your Solution Path
Before evaluating costs, understand which offering fits your YMCA best.
Small Y Template (Recommended for Most) ⭐
Best for:
- Small to medium YMCAs (1-5 branches)
- Limited technical resources or budget
- Want modern design out-of-the-box
- Need quick deployment (weeks, not months)
- Prefer simplicity over maximum flexibility
What’s included:
- Modern Carnation design system (clean, accessible)
- Layout Builder (drag-and-drop page building)
- Essential content types only
- Streamlined configuration
- Better performance and lower hosting costs
- Faster security updates
Typical deployment: 4-8 weeks with agency support
→ Learn more about Small Y Template
Full Distribution
Best for:
- Large YMCAs with complex needs (6+ branches)
- Multiple sub-brands or unique branch sites
- In-house development team
- Need maximum customization
- Already using the full platform
What’s included:
- All YMCA Website Services features
- Multiple themes and colorways
- Legacy Paragraphs support
- Advanced customization options
- More content types and configurations
Typical deployment: 3-6 months with agency or in-house team
Comparison Matrix
Feature | Small Y Template | Full Distribution |
---|---|---|
Setup Complexity | ⭐ Simple | ⭐⭐⭐ Complex |
Deployment Time | 4-8 weeks | 3-6 months |
Maintenance | Lower | Higher |
Technical Resources | Minimal | Moderate-High |
Customization | Moderate | Maximum |
Best for Branches | 1-5 | 6+ |
Hosting Costs | $50-300/mo | $200-500/mo |
Step 3: Evaluate Total Cost of Ownership
One-Time Costs
Initial Setup (with agency partner):
- Small Y Template: $2,000 - $35,000
- Full Distribution: $40,000 - $100,000+
What’s included in setup:
- Platform installation and configuration
- Theme customization (colors, logo, branding)
- Content migration from old site
- Staff training (2-4 sessions)
- Integration setup (Daxko/ActiveNet/Personify)
- Quality assurance and launch
Ongoing Costs
Category | Small Y | Full Distribution |
---|---|---|
Hosting | $50-300/mo | $200-500/mo |
Maintenance | $200-500/mo | $500-1,500/mo |
Content updates | In-house staff | In-house staff |
Security updates | Included in maintenance | Included in maintenance |
Feature enhancements | Project-based | Project-based |
Total annual operating cost:
- Small Y: $3,000 - $9,600/year (hosting + basic maintenance)
- Full Distribution: $8,400 - $24,000/year
Hidden Costs to Consider
✅ Staff time - Content editors, IT support ✅ Training - Initial and ongoing as staff changes ✅ Integrations - API costs for Daxko, ActiveNet, Personify ✅ Plugins/modules - Some third-party tools may have fees ✅ Professional photos - Stock images or photoshoots
Cost Comparison vs. Alternatives
YMCA Website Services vs. Proprietary Platforms (Estimated Ranges):
Platform Type | Initial Cost (Estimate) | Annual Cost (Estimate) | Total 5-Year Cost (Estimate) |
---|---|---|---|
Small Y Template | $2,000 - $35,000 | $3,000 - $10,000 | $17,000 - $85,000 |
Full Distribution | $40,000 - $80,000 | $10,000 - $25,000 | $90,000 - $205,000 |
Custom WordPress | $20,000 - $50,000 | $5,000 - $15,000 | $45,000 - $125,000 |
Proprietary CMS | $30,000 - $100,000 | $15,000 - $40,000 | $105,000 - $300,000 |
Potential cost savings over 5 years vs. proprietary platforms: Varies widely (20-60% savings typical)
Step 4: Assess Community and Support
Community Strength
Active Community:
- 150+ YMCAs using the platform
- Monthly community calls with Q&A and demos
- Slack workspace with 500+ members
- Annual virtual summit for best practices sharing
- Open roadmap - vote on features and priorities
Success Stories: ⭐
Featured Implementations:
- Missouri Valley Family YMCA - Modern mobile-first redesign with Layout Builder completed in one quarter
- Attleboro Norton YMCA - WordPress to Drupal 10 migration with Daxko integration, launched in 10 days
- YMCA of the North - Activity Finder managing 15,000+ activities with Personify CRM integration
- YMCA of the North - Mobile experience enhancement improving member engagement and accessibility
- YMCA of Pierce and Kitsap Counties - Multi-location site with integrated member portal and program management
- YMCA of Southwestern Ontario - Regional site serving multiple branches with unified branding
- YMCA of Greater New York - Large-scale metropolitan implementation with extensive customization
- YMCA of Metropolitan Los Angeles - Complex multi-branch site with advanced program finder
→ View more case studies | Add your case study
Support Options
Free Community Support
- Slack workspace - Ask questions, get help from peers
- GitHub issues - Report bugs, request features
- Community calls - Live Q&A and troubleshooting
- Documentation - Comprehensive guides and tutorials
- Response time: 24-48 hours (community-driven)
Best for: Small YMCAs with basic needs and patient timelines
Paid Agency Support
Find an agency partner: Browse the Agency Partner Directory
Best for: Medium-large YMCAs needing reliability and speed
Vendor Lock-In Assessment
✅ No vendor lock-in:
- Open-source code (GPL license)
- Standard Drupal/PHP/MySQL stack
- Export your content anytime
- Switch hosting providers freely
- Hire any Drupal developer
This protects your investment - you own your data and platform, not a vendor.
Step 5: Plan Your Implementation
Timeline Expectations
Small Y Template:
- Week 1-2: Discovery and planning
- Week 3-5: Design and configuration
- Week 6-7: Content migration and training
- Week 8: Testing and launch
Full Distribution:
- Month 1: Discovery, planning, and stakeholder alignment
- Month 2-3: Design, development, and customization
- Month 4-5: Content migration, integration setup, training
- Month 6: Testing, QA, and launch
Implementation Partners
Find a partner: Agency Partner Directory
What to look for:
- Drupal and YMCA Website Services experience
- References from other YMCAs
- Clear project methodology
- Transparent pricing
- Training and knowledge transfer
- Post-launch support options
DIY Implementation
Can you do it yourself?
Requirements:
- In-house Drupal developer or IT team
- 2-4 months of dedicated time
- Willingness to learn and ask community for help
- Comfort with command line (Composer, Drush)
Pros: Lower initial cost, full control Cons: Longer timeline, steeper learning curve, no guaranteed support
Next Steps
Now that you understand the platform and costs, take these next steps:
Continue Evaluating
Explore Small Y
See live demo sites, review features, and understand why 70% choose this option.
Learn MoreMake the Decision
Decision Framework Checklist:
Identified technical resources (in-house vs agency)
Determined budget (one-time + annual)
Chose solution path (Small Y vs Full)
Reviewed case studies from similar YMCAs
Connected with community on Slack
Shortlisted 2-3 implementation partners
Got executive buy-in and budget approval
Set realistic timeline expectations
Ready to move forward? Contact an agency partner or join the community Slack to announce your project!
Quick Reference
Platform Comparison
Question | Small Y Template | Full Distribution |
---|---|---|
How many branches? | 1-5 | 6+ |
Technical resources? | Minimal | Moderate-High |
Budget range? | $2-50K | $40-150K |
Timeline? | 4-8 weeks | 3-6 months |
Customization needs? | Moderate | Maximum |
Staff training? | 2-3 hours | 8-12 hours |
Success Metrics to Track
After implementation, measure:
- Time to publish content (should decrease 50-70%)
- Website maintenance hours/month (should decrease 30-50%)
- Bounce rate and engagement (should improve 20-40%)
- Mobile traffic (should increase to 60%+)
- Member satisfaction with online tools
Common Questions
Q: Is this really free? A: Yes, the software is 100% free and open source. You pay for hosting, implementation, and ongoing maintenance.
Q: Can we migrate from another platform? A: Yes, content migration is part of most implementation projects. Popular migrations: WordPress, Joomla, proprietary CMSs.
Q: What if we outgrow it? A: You can scale from Small Y to Full Distribution, add custom features, or export your content to another platform anytime.
Q: How secure is it? A: Drupal is used by government agencies and Fortune 500 companies. Monthly security updates are released and should be applied promptly.
Q: Do we need a developer? A: For Small Y Template with agency setup: no ongoing developer needed. Content editors can manage everything. For Full Distribution: recommended.
Q: Can we switch hosting providers? A: Yes, anytime. You own your code and data completely.
Need Help?
Get Questions Answered
- Community Slack - Real-time chat with YMCA digital leaders
- Monthly Community Calls - Live Q&A and demos
- GitHub Discussions - Ask questions publicly
- Agency Partners - Professional consultation
Resources for Executives
- Case Studies - Success stories from peer YMCAs
- Release Notes - Quarterly updates and roadmap
Best Practices
Evaluation Process
- ✅ Involve stakeholders early (marketing, IT, membership, ops)
- ✅ Define success metrics upfront
- ✅ Request demos from 2-3 agency partners
- ✅ Talk to 2-3 YMCAs already using the platform
- ✅ Budget 15-20% contingency for unexpected needs
- ✅ Plan for ongoing maintenance, not just initial launch
Implementation Success
- ✅ Assign executive sponsor with decision authority
- ✅ Form cross-functional project team
- ✅ Communicate timeline to all staff
- ✅ Plan content migration early
- ✅ Schedule training before launch
- ✅ Have soft launch before big announcement
Long-Term Strategy
- ✅ Join community calls to stay informed
- ✅ Apply security updates within 1 week
- ✅ Review analytics quarterly
- ✅ Survey members annually about website experience
- ✅ Budget for enhancements (15% of annual maintenance)
- ✅ Contribute learnings back to community
ROI Framework
Quantifiable Benefits
Cost Savings (Year 1):
- Reduced vendor licensing fees: $5,000 - $15,000
- Lower hosting costs vs proprietary: $1,000 - $3,000
- Decreased maintenance hours: $3,000 - $8,000
- Total savings: $9,000 - $26,000
Efficiency Gains:
- Content publishing time: -60% (2 hours → 45 minutes)
- IT support tickets: -40% (easier for staff to use)
- Time to update programs: -70% (API integration)
Qualitative Benefits
Member Experience:
- Modern, mobile-friendly design
- Faster page load times
- Easy-to-find program information
- Online registration integration
- Improved accessibility (WCAG 2.1 AA)
Staff Experience:
- Intuitive content editing
- No coding required for pages
- Consistent branding across branches
- Collaborative workflows
- Pride in modern website
Strategic Value:
- Community-driven roadmap
- No vendor lock-in
- Future-proof technology (Drupal 11)
- Access to 150+ YMCAs’ collective knowledge
- Contribute to movement-wide digital transformation
Ready to get started? Join the community Slack, explore the Small Y Template, or contact an agency partner for a consultation! 🚀