Getting Started for Decision Makers

Evaluate YMCA Website Services, understand the platform, and make informed decisions for your organization.

Welcome! This guide will help you evaluate YMCA Website Services and determine if it’s the right platform for your YMCA.

What You’ll Learn

By the end of this guide, you’ll be able to:

  • ✅ Understand what YMCA Website Services offers and how it works
  • ✅ Choose between Small Y Template and Full Distribution
  • ✅ Evaluate total cost of ownership and ROI
  • ✅ Assess community support and success stories
  • ✅ Identify next steps for implementation

Estimated time: 30-45 minutes


Step 1: Understand YMCA Website Services

What Is It?

YMCA Website Services (formerly Open Y) is a free, open-source platform built on Drupal specifically for YMCAs. It provides:

  • Pre-built features for membership, programs, schedules, and events
  • Integration with Daxko, ActiveNet, and Personify
  • Modern design with responsive themes
  • Active community of YMCA digital leaders
  • No licensing fees - completely open source

Who Uses It?

150+ YMCAs across the United States and globally rely on YMCA Website Services, including:

  • Small community YMCAs (1-2 branches)
  • Metropolitan associations (10+ branches)
  • State alliances and national organizations
  • International YMCAs

Key Capabilities

Program Management

Activity Finder connects to your registration system (Daxko, ActiveNet, Personify) to display programs and classes.

Class Schedules

Display group exercise, swim lessons, and facility schedules in real-time.

Branch Management

Manage multiple locations with consistent branding and unique content per branch.

Membership Tools

Membership calculator, joining wizards, and financial assistance information.

Platform Foundation

  • Built on Drupal - Leading enterprise open-source CMS
  • 10+ years of development and refinement
  • 150+ contributors from the YMCA movement
  • Monthly releases with security updates and new features
  • Drupal 11 ready (future-proof technology)

Step 2: Choose Your Solution Path

Before evaluating costs, understand which offering fits your YMCA best.

Best for:

  • Small to medium YMCAs (1-5 branches)
  • Limited technical resources or budget
  • Want modern design out-of-the-box
  • Need quick deployment (weeks, not months)
  • Prefer simplicity over maximum flexibility

What’s included:

  • Modern Carnation design system (clean, accessible)
  • Layout Builder (drag-and-drop page building)
  • Essential content types only
  • Streamlined configuration
  • Better performance and lower hosting costs
  • Faster security updates

Typical deployment: 4-8 weeks with agency support

→ Learn more about Small Y Template

Full Distribution

Best for:

  • Large YMCAs with complex needs (6+ branches)
  • Multiple sub-brands or unique branch sites
  • In-house development team
  • Need maximum customization
  • Already using the full platform

What’s included:

  • All YMCA Website Services features
  • Multiple themes and colorways
  • Legacy Paragraphs support
  • Advanced customization options
  • More content types and configurations

Typical deployment: 3-6 months with agency or in-house team

Comparison Matrix

FeatureSmall Y TemplateFull Distribution
Setup Complexity⭐ Simple⭐⭐⭐ Complex
Deployment Time4-8 weeks3-6 months
MaintenanceLowerHigher
Technical ResourcesMinimalModerate-High
CustomizationModerateMaximum
Best for Branches1-56+
Hosting Costs$50-300/mo$200-500/mo

Step 3: Evaluate Total Cost of Ownership

One-Time Costs

Initial Setup (with agency partner):

  • Small Y Template: $2,000 - $35,000
  • Full Distribution: $40,000 - $100,000+

What’s included in setup:

  • Platform installation and configuration
  • Theme customization (colors, logo, branding)
  • Content migration from old site
  • Staff training (2-4 sessions)
  • Integration setup (Daxko/ActiveNet/Personify)
  • Quality assurance and launch

Ongoing Costs

CategorySmall YFull Distribution
Hosting$50-300/mo$200-500/mo
Maintenance$200-500/mo$500-1,500/mo
Content updatesIn-house staffIn-house staff
Security updatesIncluded in maintenanceIncluded in maintenance
Feature enhancementsProject-basedProject-based

Total annual operating cost:

  • Small Y: $3,000 - $9,600/year (hosting + basic maintenance)
  • Full Distribution: $8,400 - $24,000/year

Hidden Costs to Consider

Staff time - Content editors, IT support ✅ Training - Initial and ongoing as staff changes ✅ Integrations - API costs for Daxko, ActiveNet, Personify ✅ Plugins/modules - Some third-party tools may have fees ✅ Professional photos - Stock images or photoshoots

Cost Comparison vs. Alternatives

YMCA Website Services vs. Proprietary Platforms (Estimated Ranges):

Platform TypeInitial Cost (Estimate)Annual Cost (Estimate)Total 5-Year Cost (Estimate)
Small Y Template$2,000 - $35,000$3,000 - $10,000$17,000 - $85,000
Full Distribution$40,000 - $80,000$10,000 - $25,000$90,000 - $205,000
Custom WordPress$20,000 - $50,000$5,000 - $15,000$45,000 - $125,000
Proprietary CMS$30,000 - $100,000$15,000 - $40,000$105,000 - $300,000

Potential cost savings over 5 years vs. proprietary platforms: Varies widely (20-60% savings typical)


Step 4: Assess Community and Support

Community Strength

Active Community:

  • 150+ YMCAs using the platform
  • Monthly community calls with Q&A and demos
  • Slack workspace with 500+ members
  • Annual virtual summit for best practices sharing
  • Open roadmap - vote on features and priorities

Success Stories:

Featured Implementations:

→ View more case studies | Add your case study

Support Options

Free Community Support

  • Slack workspace - Ask questions, get help from peers
  • GitHub issues - Report bugs, request features
  • Community calls - Live Q&A and troubleshooting
  • Documentation - Comprehensive guides and tutorials
  • Response time: 24-48 hours (community-driven)

Best for: Small YMCAs with basic needs and patient timelines

Find an agency partner: Browse the Agency Partner Directory

Best for: Medium-large YMCAs needing reliability and speed

Vendor Lock-In Assessment

✅ No vendor lock-in:

  • Open-source code (GPL license)
  • Standard Drupal/PHP/MySQL stack
  • Export your content anytime
  • Switch hosting providers freely
  • Hire any Drupal developer

This protects your investment - you own your data and platform, not a vendor.


Step 5: Plan Your Implementation

Timeline Expectations

Small Y Template:

  1. Week 1-2: Discovery and planning
  2. Week 3-5: Design and configuration
  3. Week 6-7: Content migration and training
  4. Week 8: Testing and launch

Full Distribution:

  1. Month 1: Discovery, planning, and stakeholder alignment
  2. Month 2-3: Design, development, and customization
  3. Month 4-5: Content migration, integration setup, training
  4. Month 6: Testing, QA, and launch

Implementation Partners

Find a partner: Agency Partner Directory

What to look for:

  • Drupal and YMCA Website Services experience
  • References from other YMCAs
  • Clear project methodology
  • Transparent pricing
  • Training and knowledge transfer
  • Post-launch support options

DIY Implementation

Can you do it yourself?

Requirements:

  • In-house Drupal developer or IT team
  • 2-4 months of dedicated time
  • Willingness to learn and ask community for help
  • Comfort with command line (Composer, Drush)

Pros: Lower initial cost, full control Cons: Longer timeline, steeper learning curve, no guaranteed support

→ DIY Installation Guide


Next Steps

Now that you understand the platform and costs, take these next steps:

Continue Evaluating

Explore Small Y

See live demo sites, review features, and understand why 70% choose this option.

Learn More
Join Community

Connect with YMCA digital leaders, ask questions, and learn from peers.

Join Slack
Attend a Call

Monthly community calls feature demos, Q&A, and best practices sharing.

View Schedule

Make the Decision

Decision Framework Checklist:

  • Identified technical resources (in-house vs agency)

  • Determined budget (one-time + annual)

  • Chose solution path (Small Y vs Full)

  • Reviewed case studies from similar YMCAs

  • Connected with community on Slack

  • Shortlisted 2-3 implementation partners

  • Got executive buy-in and budget approval

  • Set realistic timeline expectations

Ready to move forward? Contact an agency partner or join the community Slack to announce your project!


Quick Reference

Platform Comparison

QuestionSmall Y TemplateFull Distribution
How many branches?1-56+
Technical resources?MinimalModerate-High
Budget range?$2-50K$40-150K
Timeline?4-8 weeks3-6 months
Customization needs?ModerateMaximum
Staff training?2-3 hours8-12 hours

Success Metrics to Track

After implementation, measure:

  • Time to publish content (should decrease 50-70%)
  • Website maintenance hours/month (should decrease 30-50%)
  • Bounce rate and engagement (should improve 20-40%)
  • Mobile traffic (should increase to 60%+)
  • Member satisfaction with online tools

Common Questions

Q: Is this really free? A: Yes, the software is 100% free and open source. You pay for hosting, implementation, and ongoing maintenance.

Q: Can we migrate from another platform? A: Yes, content migration is part of most implementation projects. Popular migrations: WordPress, Joomla, proprietary CMSs.

Q: What if we outgrow it? A: You can scale from Small Y to Full Distribution, add custom features, or export your content to another platform anytime.

Q: How secure is it? A: Drupal is used by government agencies and Fortune 500 companies. Monthly security updates are released and should be applied promptly.

Q: Do we need a developer? A: For Small Y Template with agency setup: no ongoing developer needed. Content editors can manage everything. For Full Distribution: recommended.

Q: Can we switch hosting providers? A: Yes, anytime. You own your code and data completely.


Need Help?

Get Questions Answered

Resources for Executives


Best Practices

Evaluation Process

  • ✅ Involve stakeholders early (marketing, IT, membership, ops)
  • ✅ Define success metrics upfront
  • ✅ Request demos from 2-3 agency partners
  • ✅ Talk to 2-3 YMCAs already using the platform
  • ✅ Budget 15-20% contingency for unexpected needs
  • ✅ Plan for ongoing maintenance, not just initial launch

Implementation Success

  • ✅ Assign executive sponsor with decision authority
  • ✅ Form cross-functional project team
  • ✅ Communicate timeline to all staff
  • ✅ Plan content migration early
  • ✅ Schedule training before launch
  • ✅ Have soft launch before big announcement

Long-Term Strategy

  • ✅ Join community calls to stay informed
  • ✅ Apply security updates within 1 week
  • ✅ Review analytics quarterly
  • ✅ Survey members annually about website experience
  • ✅ Budget for enhancements (15% of annual maintenance)
  • ✅ Contribute learnings back to community

ROI Framework

Quantifiable Benefits

Cost Savings (Year 1):

  • Reduced vendor licensing fees: $5,000 - $15,000
  • Lower hosting costs vs proprietary: $1,000 - $3,000
  • Decreased maintenance hours: $3,000 - $8,000
  • Total savings: $9,000 - $26,000

Efficiency Gains:

  • Content publishing time: -60% (2 hours → 45 minutes)
  • IT support tickets: -40% (easier for staff to use)
  • Time to update programs: -70% (API integration)

Qualitative Benefits

Member Experience:

  • Modern, mobile-friendly design
  • Faster page load times
  • Easy-to-find program information
  • Online registration integration
  • Improved accessibility (WCAG 2.1 AA)

Staff Experience:

  • Intuitive content editing
  • No coding required for pages
  • Consistent branding across branches
  • Collaborative workflows
  • Pride in modern website

Strategic Value:

  • Community-driven roadmap
  • No vendor lock-in
  • Future-proof technology (Drupal 11)
  • Access to 150+ YMCAs’ collective knowledge
  • Contribute to movement-wide digital transformation

Ready to get started? Join the community Slack, explore the Small Y Template, or contact an agency partner for a consultation! 🚀