Page/Content Types

YMCA Website Services features many different kinds of pages, or content types. Choosing the right content type will ensure your collect the right information and allow you the flexibility to create layouts.

A content type is a reusable container for content. Content types have a common structure and purpose. They support site architecture and make content presentation consistent. This helps people find what they need.

There are two different kinds of Content Types in the distribution:

  • Standalone types are content that is displayed directly to users, like Landing Pages and Branches. They may also be displayed in views or other groupings.
  • Helper types are content that is never displayed on its own to users. It is displayed in aggregate or as part of a supporting application like Activity Finder or Membership Calculator.

Most sites will be built using a combination of these content types. The right content type for your content will depend on how it will be used and displayed. Landing Pages will often make up the bulk of your site, but you may also need to create Events, Articles, Branches, and other content types to support your site’s goals.

Which Content Type Should I Use?

Before you begin building your site, you should have a good idea of what kind of content you will be creating. Consider conducting a content audit to understand what content you have and what content you need to create.

Once you begin building your site, you will most likely start building Landing Pages. These are the most flexible content type and can be used for a wide variety of content.

Location pages like Branches and Camps are also important to build out, as they will be used to promote each individual location.

Finally, you can create supporting content types like Events and Articles to provide more timely information to your users.


Content Types Library

Browse all available content types by category. Click any type to see detailed documentation and field specifications.

Layout Builder Content Types (Current)

Modern, flexible content types built for the Layout Builder page building system.

Paragraphs-Based Content Types (Legacy/Standard)

These content types use Paragraphs components or structured field configurations instead of Layout Builder.

Helper Content Types

These content types are not displayed on their own, but power supporting applications and features.


Migration Guide

Ready to modernize your site? If you’re using legacy Paragraphs content types (Landing Page, Blog Post, News Post), you can migrate to modern Layout Builder versions for a better editing experience.

→ View Complete Migration Guide

What you’ll find in the migration guide:

  • Content audit tools to assess your migration scope
  • Three migration approaches (manual, automated, hybrid)
  • Step-by-step manual migration process
  • Paragraph to Layout Builder block mapping table
  • Troubleshooting common issues
  • Decision framework to choose the right approach

Quick decision guide:

  • < 100 pages: Manual recreation recommended (15-30 min per page)
  • 100-500 pages: Manual or phased migration (spread over 3-6 months)
  • 500+ pages: Consider automated migration or phased approach

Article (Layout Builder)

Create news articles, blog posts, and press releases with flexible Layout Builder layouts.

Camp Subpage (Layout Builder)

Create flexible camp microsite pages for activities, schedules, packing lists, and registration information.

Event (Layout Builder)

Create engaging event pages with flexible Layout Builder layouts for community events, fundraisers, programs, and activities.

Landing Page (Layout Builder)

Create flexible, high-converting landing pages with drag-and-drop Layout Builder for programs, campaigns, storytelling, and conversions.

Activity, Class, and Session

Format data from third parties (e.g. Daxko, Personify, or ActiveNet), for display in Activity Finder.

Alert

Displays timely information in a thin banner across your site, just below the header or above the footer.

Blog Post (Paragraphs)

Legacy Paragraphs-based blog content. Migrate to Article (Layout Builder) for modern blog/news functionality.

Branch

One of the first places members go when they visit a Y website is to their local Y’s page.

Camp

Physical locations where outdoor camp programming takes place.

Facility

Locations that house YMCA programming outside of a Branch.

Landing Page (Paragraphs)

Legacy Paragraphs-based content type. Migrate to Landing Page (Layout Builder) for modern drag-and-drop page building.

Membership Content Type

Membership items are the building blocks of the Membership Calculator and are only displayed within the Membership Calculator Paragraph.

News Post (Paragraphs)

Legacy Paragraphs-based news content. Migrate to Article (Layout Builder) for modern blog/news functionality.

Program

A generic category page for program offerings.

Program Subcategory

Subcategory pages refine broad Programs into more concrete options.

Promotion

Flexible content that can be inserted into components as advertisements.